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Swiss Knife Valley VISITOR CENTER – Mythen Adventure Region

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The Visitor Center in Brunnen is an attractive information and starting point for visitors to the Mythen Adventure Region. Across a 365 m

Victorinox Museum

This innovative company headquartered in Ibach-Schwyz is today managed by the fourth generation of the Elsener family, who originally founded the business. It was established by Karl Elsener in 1884 as a knife-making business. The first delivery of soldiers’ knives to the Swiss Army followed in 1891. When Karl Elsener invented the original Swiss ‘officers’ knife’ in 1897, he couldn’t have known that it would go on to become world-famous. Today, it is globally trademarked as the ‘Swiss Army Knife’ and represents the world-famous ‘Swiss made’ quality seal like virtually no other product.

Discover the interesting history behind the development of this knife and other milestones for the Victorinox company at the Victorinox Museum. You will also find special exhibits for each of the themed exhibitions. There is also the option of building your own pocketknife under expert guidance.

Brand Store

For over 130 years, Victorinox has stood for quality, functionality, innovation and design. Experience the Victorinox brand world at the Brand Store and discover trusty companions for the adventures of everyday life. Alongside pocketknives, household knives and professional knives, the range includes watches, luggage and perfume.

Small cinema and relief

In a small cinema, you can take in a 15-minute film on the creation of the Victorinox pocketknife and a 10-minute film about the sights of the Mythen Adventure Region. There is also an interactive relief that shows Central Switzerland from a different perspective.

Info Lounge

Numerous commercial and tourist businesses present themselves in the Info Lounge. Depending on your interests, you can choose from a selection of video clips. There is also a range of regional specialities, walking maps, gift vouchers and much more available.


Guided group tours

Over the course of 1.5 hours, you will receive lots of information about the Victorinox family business and its products, as well as about the region and its commercial and tourism companies in general. Tours are offered in German, English, French and Italian. We recommend booking in good time.

Cost: CHF 150.00 flat-rate for up to 10 people
Every additional person CHF 15.00

Public guided tour

We offer a public guided tour from 10:30 am to 12 pm every Tuesday between May to October, and from 12 pm to 1:30 pm every first Saturday in the month between November and April. Bookings required no fewer than three days in advance.

Cost: CHF 15.00 per person
Group size: From 5 to 20 people

Every participant in the guided tour will receive a Signature-model Victorinox pocketknife as a souvenir.

Hand-assembling a knife

Book in advance to hand-assemble your own Spartan-model pocketknife from 27 individual components. Duration 15 minutes per knife/person. There is only one assembly station. Suitable for children aged 8+.

Cost: CHF 35.00 including engraving on one side


Opening times

May to October:
Tuesday to Friday from 10 am to 6:30 pm
Saturday, Sunday & public holidays 10 am to 5 pm
Closed Monday

November to April:
Tuesday to Friday from 10 am to 12 pm & 1:30 pm to 5:30 pm
Saturday from 10 am to 4 pm
Closed Monday, Sunday and public holidays

COVID-19 Certificate & Masks

In the Swiss Knife Valley VISITOR CENTER as well as in the Victorinox Museum (except Victorinox Brand Store) as well as during guided tours and knives assemblies, the certificate requirement applies from the age of 16.

Masks are compulsory from the age of 12 in the entire building (incl. Brand Store) as well as on guided tours and knife hand assemblies.

Masks can be purchased on site for CHF 1.-.


Location and contact

Swiss Knife Valley VISITOR CENTER
c/o Brunnen Schwyz Marketing AG
Bahnhofstrasse 3
6440 Brunnen
+41 (0)41 820 60 10