Victorinox Brand Store Brunnen

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Experience the Victorinox brand world at the Brand Store and discover trusty companions for all the adventures of everyday life.

Brand Store

Headquartered in Ibach-Schwyz and today run by the fourth generation of the Elsener family, who founded the business, Victorinox begun life as a knife factory in 1884. Victorinox is a multi-product brand that represents Swiss quality, functionality, innovation and iconic design globally. These are values that distinguish not only the legendary ‘Original Swiss Army Knife’, but also the Victorinox household and professional knives, watches, luggage and perfumes.  This brand world can today be admired and experienced at sales outlets in over 120 different countries, including at Victorinox’s own retail stores. One of these can be found near Lake Lucerne in Brunnen. In the authentic ambience of the store, you can enjoy the traditional craftsmanship, the keen eye for detail and the innovative ideas behind every product of this brand. Here, you are bound to find a reliable companion for your everyday adventures and experiences.

Hand-assembling a knife

Under the guidance of one of the Victorinox experts, you can hand-assemble what is probably the best-known model of ‘Swiss Army Knife’, the Spartan. This model was invented by Victorinox’s founder Karl Elsener and patented on 12 June 1897. So it all began with the Spartan, with many other models featuring a whole variety of functions following over the decades.

  • 15 minutes per knife/person
  • CHF 35.00 including engraving on one side
  • Booking required!

Opening times

May to October
Monday to Friday                  9 am to 6:30 pm
Saturday                                 9 am to 5 pm
Sunday & public holidays   10 am to 5 pm

November to April
Monday to Friday                  9 am to 6:30 pm
Saturday                                9 am to 5 pm
Sunday & public holidays     closed