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Extension of the certificate requirement

Dear guests, please note that as of Monday, 13 September 2021, a valid Covid certificate and an official ID are required for consumption in restaurant (indoor), museums and other leisure establishments. A Covid certificate is required from the age of 16. A self-conducted rapid test without a certificate is not sufficient.  A certificate is also required for offers. Thank you for your understanding.

Victorinox Brand Store Brunnen

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Experience the Victorinox brand world at the Brand Store and discover trusty companions for all the adventures of everyday life.

Brand Store

Headquartered in Ibach-Schwyz and today run by the fourth generation of the Elsener family, who founded the business, Victorinox begun life as a knife factory in 1884. Victorinox is a multi-product brand that represents Swiss quality, functionality, innovation and iconic design globally. These are values that distinguish not only the legendary ‘Original Swiss Army Knife’, but also the Victorinox household and professional knives, watches, luggage and perfumes.  This brand world can today be admired and experienced at sales outlets in over 120 different countries, including at Victorinox’s own retail stores. One of these can be found near Lake Lucerne in Brunnen. In the authentic ambience of the store, you can enjoy the traditional craftsmanship, the keen eye for detail and the innovative ideas behind every product of this brand. Here, you are bound to find a reliable companion for your everyday adventures and experiences.

Hand-assembling a knife

Under the guidance of one of the Victorinox experts, you can hand-assemble what is probably the best-known model of ‘Swiss Army Knife’, the Spartan. This model was invented by Victorinox’s founder Karl Elsener and patented on 12 June 1897. So it all began with the Spartan, with many other models featuring a whole variety of functions following over the decades.

  • 15 minutes per knife/person
  • CHF 35.00 including engraving on one side
  • Booking required!

With a guided group tour, a visit to the VISITOR CENTER and Victorinox Museum becomes a unique experience. Over the course of 1.5 hours, you will receive lots of information about the Victorinox family business and its products, as well as about the region and its commercial and tourism companies in general.

  • Up to 10 people CHF 150.00, every additional person CHF 15.00
  • 1.5 hours
  • We recommend booking early to avoid disappointment.

Opening times

May to October
Monday to Friday                  9 am to 6:30 pm
Saturday                                 9 am to 5 pm
Sunday & public holidays   10 am to 5 pm

November to April
Monday to Friday                  9 am to 6:30 pm
Saturday                                9 am to 5 pm
Sunday & public holidays     closed


Location and contact

Victorinox Brand Store
Bahnhofstrasse 3
6440 Brunnen
+41 (0)41 825 60 20